Business Quiz Book
Author: Saurabh Aggarwal
Publisher: V&S Publishers
First Edition: October 2011
Did you know that Subhash Chandra Bose was the CEO of Calcutta Municipal Corporation in 1924, the crossword puzzles first appeared in the New York World in 1913, and soon became a popular feature in newspapers or that Kellog’s as a brand had spent $90,000 on advertising, more than 100 years ago in 1906, including one $4000 a page ad in the July issue of the Ladies Home Journal? Steve Jobs of Apple had lured John Sculley away from Pepsi because he wanted him to apply his marketing skills to the personal computer market rather than “sell sugar-water for the rest of your life” or come with me and change the world.
The author Saurabh Aggarwal claims to have included highly challenging quizzes like the above to draw the best of reasoning and logical ability out of your mental faculty. He further adds that it had been quite a fun preparing questions for this book by drawing ideas from crazy things like making a note of a hoarding across the road, from the menu card of a restaurant, or scribbling little facts from a book while browsing through at a bookshop…
This questions chosen have a defined objective…to emulate the framing of questions that are often asked in business quizzes these days. There are over 30 sections covering a vast spectrum of information ranging from automobiles, advertising, business gurus, FMCG to publications, management terms, quality control, management quotes. A special section for visual questions that are part of almost every business quiz these days has also been included.
Honestly speaking, most of the questions covered are workable ones and do not require any specific learning. Awareness about one’s environment and an open mind are just sufficient to answer most of the questions. The length of some questions may be intimidating at some point but then the aim is to truthfully reflect the pattern of quiz framing.
It will serve not just as a stepping stone for people who are interested in business quizzing but will prove to be an ideal compendium for all aspirants searching for admission to professional colleges or career options in banking, insurance, defence, railways, state & central government services, besides many other top-tier professions.
About the author
Saurabh Aggarwal has passed a graduate degree course in Electronics & Telecommunication Engineering from Indraprastha University, Delhi and MBA from Praxis Business School, Kolkata. He is in his family business while at the same time pursuing his passion for quizzing. He has participated and excelled various national level business quizzes. This book is an outcome of his intense interest in business quizzing.
He runs a quizzing company called Thinking Hat.